Stream 11–25 Hours/Week

Streaming is more than entertainment for our audience — it’s how they unwind, learn, connect, and express themselves. Research shows that African Americans are 65% more likely to stream content for 11 to 25 hours a week compared to the general population. This level of consumption offers a rich opportunity for brand visibility, as sponsors have frequent and consistent access to eyes that are already highly engaged with digital platforms and storytelling content.

$1.3 Trillion Black Buying Power

Black consumers in the U.S. possess a collective buying power exceeding $1.3 trillion — a figure projected to grow steadily. This economic influence is especially potent within the 18–35 demographic, who are shaping consumer trends in fashion, beauty, tech, wellness, and entertainment. Align TV taps directly into this influential market, creating a space where brand partnerships can seamlessly integrate into the lifestyle and purchasing patterns of a culturally aware audience.

Culturally resonant ads make Black consumers 42% more inclined to buy.

Representation drives results. When Black consumers see themselves authentically reflected in advertising, they respond — with loyalty and action. In fact, they’re 42% more likely to purchase a product after seeing an ad that resonates culturally. For the 18–35 audience on Align TV, authenticity isn’t optional — it’s expected. Sponsoring our content offers your brand the chance to show up meaningfully in the lives of viewers who reward cultural relevance with real buying power.